在当今竞争激烈的护发护肤市场中，一个品牌如何能够脱颖而出，实现年收入4550万美金的壮举？Prose，这个由前欧莱雅高管创立的定制化护发品牌.本文将应用双盈咨询WWW.HER品牌拆解模型，深入分析Prose的品

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

Here is a 2019 community content trends report released by RED that can answer your questions!

According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...

Skintellectuals - Young consumers are paying more attention to ingredients than brand names

Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.

A social retail white paper released by Tencent and Boston Consulting Group

Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...

Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...

How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....

CBNData recently released an interesting report on China online beauty consumers.

Recently iResearch conducted a research about the user behavior of Travel APPs.

A new research from iiMedia on China eCommerce development in the first half of 2019.

Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways

Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are

Let’s look closely on how international beauty brands manage their brand accounts on RED

New Rules about RED KOLs & Brand Official accounts

In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...