On 23rd August, our founder Miro Li attended RED conference in Shanghai.

Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.

A new research from iiMedia on China eCommerce development in the first half of 2019.

The new function of RED called “HEY” which is similiar to Story of Ins.

International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.

Online games also have brand accounts on RED?

If you own an auto brand, is RED/XiaoHongShu the right platform for you?

Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are

Let’s see what Hey Tea has done on RED.

Let’s look closely on how international beauty brands manage their brand accounts on RED

With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.

A new controversial rule is have been released by RED.

More and more luxury brands and their tailor made strategy for RED

The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.

Time for 种草！

An interesting campaign from VOLVO on RED/XiaoHongShu.

New Rules about RED KOLs & Brand Official accounts

Starbucks‘ new campaign for World Earth Day

In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research...

I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...