Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...

McDonalds chose Bilibili to host their first ever live streaming

A social retail white paper released by Tencent and Boston Consulting Group

Another important function for brands to manage private traffic.

Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...

How do Starbucks, HEYTEA and SuperMonkey react?

How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....

If you own an auto brand, is RED/XiaoHongShu the right platform for you?

Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are

Let’s see what Hey Tea has done on RED.

More and more luxury brands and their tailor made strategy for RED

The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.

Event about New Trends in Social commerce in Shanghai

Starbucks‘ new campaign for World Earth Day

American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...

" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...

Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...

If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...