Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
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搜尋
2020年7月24日
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
2020年4月24日
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...
2020年4月21日
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
2020年4月14日
The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
2020年3月18日
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
2020年2月27日
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
2020年2月20日
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
2020年2月20日
How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
2019年7月24日
Is RED right for Auto Brand？
If you own an auto brand, is RED/XiaoHongShu the right platform for you?
2019年7月19日
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
2019年7月15日
Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
2019年6月28日
Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
2019年6月27日
Dianping is changing Consumer Behavior！
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
2019年6月1日
Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
2018年11月8日
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
2018年10月3日
Brands Meet Up in Europe - Feb 2019
" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...
2018年8月9日
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is
Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...
2018年8月7日
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands
If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...
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