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市场洞察
我们分享对中国及全球消费者的洞察，确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
2020年12月23日
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
2020年12月16日
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
2020年12月3日
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
2020年8月19日
“New Product Day” on Bilibili - SHISEIDO case study
Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...
2020年5月17日
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
2020年3月10日
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
2020年2月20日
How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
2020年1月16日
How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.
2019年6月28日
Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
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