Event about New Trends in Social commerce in Shanghai

New Rules about RED KOLs & Brand Official accounts

I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...

What L'Oreal has done on RED account?

Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...

Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...

Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".

XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...

Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...

With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...

Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...

Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...

Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...

All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...

So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....

When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...