Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
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市场洞察
我们分享对中国及全球消费者的洞察，确保您随时了解当地市场不断变化的需求。
关注我们的官方微信账号，及时获取最新洞察。
Insight articles
热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
2019年5月10日
NEW RULES about RED KOLs & Brand Official accounts
New Rules about RED KOLs & Brand Official accounts
2019年3月11日
The top 1 Lipstick KOL on XiaoHongShu is a guy!
I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...
2019年1月7日
XiaoHongShu Launched Its Official Influencer Marketing Platform and Advertising Packages
Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...
2018年11月1日
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
2018年9月28日
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".
2018年8月31日
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...
2018年8月21日
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
2018年8月7日
China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall Global
With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...
2018年7月4日
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...
2018年7月4日
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...
2018年7月2日
Who are the real RED KOLs?
Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...
2018年6月26日
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...
2018年6月22日
Last Chance For Newbies To Join 11.11 China Sale 2018
So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....
2018年6月12日
Is XiaoHongShu For You? From the perspective of eCommerce & Branding
When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...
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