top of page

市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
关注我们的官方微信账号,及时获取最新洞察。

Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
2020年4月14日
The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group

2020年3月18日
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.


2020年3月11日
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added

2020年3月10日
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...


2020年3月6日
Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...

2020年3月5日
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...


2020年2月20日
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?




2020年1月16日
How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.


2020年1月16日
BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities

2019年12月24日
A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.


2019年12月17日
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?

2019年12月9日
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function

2019年11月28日
New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc


2019年9月9日
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?


2019年9月2日
A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.


2019年8月27日
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.


2019年8月26日
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.


2019年8月15日
Hey,Do you know “HEY”?
The new function of RED called “HEY” which is similiar to Story of Ins.


2019年6月3日
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.

bottom of page