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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.
2020年4月15日


The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
2020年4月14日

Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
2020年3月18日


Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
2020年3月11日

When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
2020年3月10日


Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...
2020年3月6日

How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
2020年3月5日


How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
2020年2月20日




How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.
2020年1月16日


BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities
2020年1月16日

A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
2019年12月24日


BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
2019年12月17日

XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
2019年12月9日

New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
2019年11月28日


Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
2019年9月9日


A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
2019年9月2日


RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
2019年8月27日


CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
2019年8月26日


Hey,Do you know “HEY”?
The new function of RED called “HEY” which is similiar to Story of Ins.
2019年8月15日


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