From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...
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热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
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我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
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分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
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6月24日
How Do Brands Choose Suitable Social Media Platforms in China?
The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...
1月22日
品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 ▲ Outer创始人刘佳科和 Terry Lin 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达5000美金的户外沙发单品实现了10%的复购率，...
2023年11月24日
INSIGHTS | 小红书、B站双十一大动作！
2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...
2023年11月6日
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
2023年7月6日
INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
2022年12月26日
INSIGHTS | 3 Dimensions for Carmakers to Industrial Transformation
Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...
2022年11月13日
INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11, the most important shopping festival in China, is the crucial holiday that drives sales throughout...
2022年10月21日
INSIGHTS | Double 11 Begins, Austin Sold 10 Billion in 1 Night
2021 Double 11 shopping carnival officially started since yesterday. Taobao's server crashed because of the influx of users. The GMV of...
2022年5月21日
INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...
2022年4月7日
INSIGHT | China Marketing Laws
Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...
2022年2月24日
INSIGHTS | Where is Xiaohongshu heading to?
After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...
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