Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
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Insight articles
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搜尋
2019年6月1日
Event about New Trends in Social Commerce in Shanghai
Event about New Trends in Social commerce in Shanghai
2019年4月6日
Podcast: How to Get the Most out of XiaoHongShu?
In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research...
2019年3月11日
The top 1 Lipstick KOL on XiaoHongShu is a guy!
I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...
2019年1月7日
XiaoHongShu Launched Its Official Influencer Marketing Platform and Advertising Packages
Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...
2018年12月29日
Podcast: Key Takeways From Our Guide to XiaoHongShu
In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...
2018年12月20日
What happened in 2018?
2018 has been an incredible year for us at Double V. Through assisting brands enter China, helping brands expand into the Chinese market,...
2018年12月11日
The groundbreaking integration of XiaoHongShu into Taobao/Tmall - Brands should get ready!
With Taobao recently integrating XiaoHongShu content into its shops, XiaoHongShu will certainly have a number of important moves and...
2018年12月3日
WEBINAR - Marketing on XHS
Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...
2018年11月8日
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
2018年11月1日
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
2018年10月11日
What do Experts say? - The Impact of XiaoHongShu in China
XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...
2018年10月3日
Brands Meet Up in Europe - Feb 2019
" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...
2018年9月28日
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".
2018年8月31日
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...
2018年8月21日
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
2018年8月9日
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is
Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...
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