What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.
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分享中国主流社交媒体的流行语，带您深入了解中国消费者。
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分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
2020年4月14日
The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
2020年3月11日
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
2020年3月10日
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
2020年3月5日
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
2020年2月27日
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
2020年2月20日
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
2020年1月16日
BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities
2019年12月24日
A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
2019年12月17日
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
2019年12月9日
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
2019年11月28日
New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
2019年10月23日
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
2019年9月9日
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
2019年8月27日
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
2019年8月26日
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
2019年8月15日
Hey，Do you know “HEY”？
The new function of RED called “HEY” which is similiar to Story of Ins.
2019年8月13日
Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
2019年8月12日
How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.
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