Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...

American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...

Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...

XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...

" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...

XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...

Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...

Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...

With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...

While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...

Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...

Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...

Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...

All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...

So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....

When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...

The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....

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