top of page

市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
关注我们的官方微信账号,及时获取最新洞察。

Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
2020年5月21日
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...


2020年5月17日
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".


2020年4月24日
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!


2020年4月24日
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...


2020年4月20日
What are the most concerned ingredients among Chinese consumers?
Skintellectuals - Young consumers are paying more attention to ingredients than brand names


2020年4月15日
What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.


2020年4月14日
The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group

2020年3月10日
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...


2020年3月5日
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...


2020年2月27日
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...


2020年2月20日
How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....


2019年12月2日
China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.

2019年10月23日
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.


2019年9月9日
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?


2019年9月2日
A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.


2019年8月27日
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.


2019年8月26日
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.


2019年8月19日
A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.

2019年8月13日
Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways


2019年8月12日
How did those beauty brands celebrate Chinese Valentine's Day?
International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.


bottom of page