Chinese Brands Mastering / Misstepping in Olympics Marketing
The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...
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分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
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分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
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9月29日
From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...
6月11日
品牌=品类，这个DTC塑身衣品牌如何将小众品类做到极致？
在当今的零售领域，DTC品牌战略正在重塑市场格局。Spanx，一个专注于女性塑身内衣的DTC品牌，通过其创新的产品和独特的品牌理念，成功地将一个小众品类推向了极致，在全球范围内赢得了广泛的认可和成功。本文将应用 双盈咨询WWW.HER品牌拆解模型...
1月22日
品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 ▲ Outer创始人刘佳科和 Terry Lin 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达5000美金的户外沙发单品实现了10%的复购率，...
2023年12月26日
CASES | 拒绝“漂绿”，真诚的ESG让品牌印象可持续
可持续正成为大众对品牌的关注点，越来越多Z世代也愿意为更具企业责任感与使命感的品牌买单。ESG（Environment环境、Social社会、Governance公司治理）正成为公司营销的风向。 ESG营销无论从热度还是在话题领域均呈现出走高与多元化的趋势。Double V...
2023年10月23日
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...
2023年9月28日
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
2023年5月31日
CASES | Empathetic Mother's Day Marketing - Tmall, Proya & Midea
Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints...
2022年10月31日
CASES | Mobile Game Diablo Immortal's Brand Image Dilemma
Differences in game marketing localization in China and the Western World
2022年9月30日
CASES | 999 × WPS Office Wishing Pool, DHC × Minions Blind Box, Xianyu × "Seafood Market"
How does Crossover Marketing creatively awaken Gen-Z consumers?
2022年9月27日
CASES | The Most Romantic Guochao Co-branding Cases with China Aerospace Cultural IPs
While you may be used to seeing amazing co-branding campaigns with NASA, we notice a rising popularity of China Aerospace culture among...
2022年3月3日
CASES | OPPO, Florasis, LA ROCHE-POSAY, McDonal's and more
Top marketing campaign cases in February.
2022年1月19日
CASES | GIRLCULT's Product "Funeral", KFC x POPMART Blind Box and To Summer's New Courtyard Store
Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...
2021年5月21日
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
2021年5月2日
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
2021年4月7日
A trending beauty concept in 2021 in China - Microbiome skincare.
If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...
2021年3月24日
妆食同源 - Chinese Concept of Superfood in Beauty
妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...
2021年3月23日
Case study: BUFFX - Functional food, not supplements
While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...
2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
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