In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...

This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".

As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.

The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...

In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...

在当今的零售领域，DTC品牌战略正在重塑市场格局。Spanx，一个专注于女性塑身内衣的DTC品牌，通过其创新的产品和独特的品牌理念，成功地将一个小众品类推向了极致，在全球范围内赢得了广泛的认可和成功。本文将应用 双盈咨询WWW.HER品牌拆解模型...

Outer 品牌简介 ▲ Outer创始人刘佳科和 Terry Lin 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达5000美金的户外沙发单品实现了10%的复购率，...

可持续正成为大众对品牌的关注点，越来越多Z世代也愿意为更具企业责任感与使命感的品牌买单。ESG（Environment环境、Social社会、Governance公司治理）正成为公司营销的风向。 ESG营销无论从热度还是在话题领域均呈现出走高与多元化的趋势。Double V...

点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...

Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...

Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints...

Differences in game marketing localization in China and the Western World

How does Crossover Marketing creatively awaken Gen-Z consumers?

While you may be used to seeing amazing co-branding campaigns with NASA, we notice a rising popularity of China Aerospace culture among...

Top marketing campaign cases in February.

Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

If you search Microbiome Skincare on RED / Xiaohongshu, you will find 6300+ related posts and 100+ related products. Skin’s microbiome is...

妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...