Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...
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市场洞察
我们分享对中国及全球消费者的洞察，确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
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分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
2020年3月5日
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
2020年2月27日
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
2020年2月20日
How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
2018年8月7日
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands
If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...
2018年8月7日
China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall Global
With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...
2018年7月18日
Hitting hurdles on Xiaohongshu (RED)? Why don't others?
While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...
2018年7月4日
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...
2018年7月4日
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...
2018年7月2日
Who are the real RED KOLs?
Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...
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