消费者的情绪、偏好和需求推动着购买决策。情绪营销是品牌与消费者建立联结的关键策略。近期爆火的“发疯文学”是一个情绪营销的好例子。 本期，我们将探讨如何将“发疯文学”融入你的情绪营销策略中，增强品牌吸引力，推动消费者参与品牌传播。 什么是“发疯文学”？...

点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...

Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...

On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...

Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...

Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...

According to a report released by Bigdata Research, XHS has become the most influential platform when consumers are making travel...

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...

Will GIRLCULT become the next Perfect Diary?

McDonalds chose Bilibili to host their first ever live streaming

Skintellectuals - Young consumers are paying more attention to ingredients than brand names

Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.

A social retail white paper released by Tencent and Boston Consulting Group