INSIGHTS | 小红书、B站双十一大动作！
2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...
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市场洞察
我们分享对中国及全球消费者的洞察，确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语，带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势，了解消费者的行为方式，并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例，包括成功、失败及有争议的案例。
搜尋
2023年9月28日
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
2020年12月17日
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
2020年12月16日
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
2020年12月3日
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
2020年9月15日
Podcast with China Business Cast
Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...
2020年8月19日
“New Product Day” on Bilibili - SHISEIDO case study
Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...
2020年7月24日
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
2020年7月15日
Bilibili also produces entertainment show?
Recently Bilibili co-produced a new reality show named “Special Intern (花样实习生)” with Shanghai TV. The reality show is about 3 post-50 and...
2020年5月27日
Top 10 most popular bullet screen on Bilibili in 2019👇
Let’s take a small quiz to see if you really understand Gen Zer’s language.
2020年5月21日
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...
2020年5月17日
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
2020年4月22日
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
2020年4月21日
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
2019年12月17日
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
2019年10月23日
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
2019年6月3日
Bilibili - One of the Most Popular Video Sharing Platform among Chinese Gen Z
As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.
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