As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.

2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...

Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...

According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....

Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...

Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...

Recently Bilibili co-produced a new reality show named “Special Intern (花样实习生)” with Shanghai TV. The reality show is about 3 post-50 and...

Let’s take a small quiz to see if you really understand Gen Zer’s language.

This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

Will GIRLCULT become the next Perfect Diary?

McDonalds chose Bilibili to host their first ever live streaming

Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?

Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.

As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.