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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
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分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
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2018年11月8日
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
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2018年11月1日
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
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2018年8月21日
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
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2018年6月26日
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...
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2018年6月22日
Last Chance For Newbies To Join 11.11 China Sale 2018
So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....
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2018年6月12日
Is XiaoHongShu For You? From the perspective of eCommerce & Branding
When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...
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2018年6月5日
Meet the 2018 Chinese Consumers (Believe me, it is different...)
The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....
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