在当今竞争激烈的护发护肤市场中，一个品牌如何能够脱颖而出，实现年收入4550万美金的壮举？Prose，这个由前欧莱雅高管创立的定制化护发品牌.本文将应用双盈咨询WWW.HER品牌拆解模型，深入分析Prose的品

2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...

消费者的情绪、偏好和需求推动着购买决策。情绪营销是品牌与消费者建立联结的关键策略。近期爆火的“发疯文学”是一个情绪营销的好例子。 本期，我们将探讨如何将“发疯文学”融入你的情绪营销策略中，增强品牌吸引力，推动消费者参与品牌传播。 什么是“发疯文学”？...

2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...

On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...

Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...

Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...

Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".

Here is a 2019 community content trends report released by RED that can answer your questions!

Will GIRLCULT become the next Perfect Diary?

Skintellectuals - Young consumers are paying more attention to ingredients than brand names

Another important function for brands to manage private traffic.

New functions such as live streaming, mini programs are added

CBNData recently released an interesting report on China online beauty consumers.

On 23rd August, our founder Miro Li attended RED conference in Shanghai.

International beauty brands are still launching marketing campaigns as usual to celebrate Chinese Valentine’s Day.

Let’s look closely on how international beauty brands manage their brand accounts on RED

With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.

In this podcast, our Co-founder Miro Li is interviewed by Matthieu David, president and founder of Daxue Consulting, a market research...

I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...