DTC品牌拆解 | 订阅留存率95%,估值16亿美金的宠物盲盒,如何让“毛孩子”提供更多情绪价值?
BarkBox,这个自2011年在纽约创立的品牌,以其订阅型玩具零食盲盒的创新模式,彻底改变了宠物用品市场的生态。它不仅为宠物们提供了个性化的玩具和零食,更以其独特的情感价值和社群营销策略,赢得了全美宠物爱好者的热爱。 本文将运用 双盈咨询WWW.HER品牌拆解模型...
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