DTC品牌拆解 | 5年实现品牌全球化,这个新概念防晒品牌如何跳出品类红海,走向全世界?
在全球化的浪潮中,品牌如何突破地域限制,实现全球市场的拓展?Ultra Violette,一个来自澳大利亚的新兴防晒护肤品牌,以其独特的产品和战略,成功地跳出了品类的红海,走向了全球市场。本文将应用 双盈咨询WWW.HER品牌拆解模型 ,深入剖析Ultra...
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