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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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DTC品牌拆解 | 前欧莱雅高管创立的定制化护发品牌,如何做到年收入4550万美金?
在当今竞争激烈的护发护肤市场中,一个品牌如何能够脱颖而出,实现年收入4550万美金的壮举?Prose,这个由前欧莱雅高管创立的定制化护发品牌.本文将应用双盈咨询WWW.HER品牌拆解模型,深入分析Prose的品
Dec 9, 2024

BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023

REPORT | 10 Gen Z Lifestyle Trends in China 2021
Been curious about the young Chinese consumers? Read the latest released report you can not miss 🔵 10 Gen Z Lifestyle Trends in China...
Oct 28, 2021


SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
May 10, 2021


What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
Apr 28, 2020


How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...
Apr 24, 2020


What are the most concerned ingredients among Chinese consumers?
Skintellectuals - Young consumers are paying more attention to ingredients than brand names
Apr 20, 2020


What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.
Apr 15, 2020


The Future of Retail in China
A social retail white paper released by Tencent and Boston Consulting Group
Apr 14, 2020

A Closer Look at China’s Snack Food Market
We looked into top 3 Chinese snack food brands: Bestore, Three Squirrels & Baicaowei and analyze their problems and potential.
Mar 16, 2020


How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
Mar 5, 2020


Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
Feb 27, 2020


How do luxury brands react to Coronavirus in China?
How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....
Feb 20, 2020


China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
Dec 2, 2019

A new research about Travel APPs
Recently iResearch conducted a research about the user behavior of Travel APPs.
Sep 2, 2019


A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.
Aug 19, 2019

Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
Aug 13, 2019


“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
Jul 19, 2019


International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
Jul 16, 2019

VLOG —— A New Trend of Chinese social media
Vlog has been trending on China social media since last year. iiMedia Research shows there are around 249 million Vlog audiences in 2019.
Jun 12, 2019

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