OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
DTC品牌拆解 | 前欧莱雅高管创立的定制化护发品牌,如何做到年收入4550万美金?
BRAND CASE | Repositioning of an Old Generation Car Brand
REPORT | 10 Gen Z Lifestyle Trends in China 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
What content is popular on Xiaohongshu?
How do COVID-19 impact on China mobile Internet in Q1 2020?
What are the most concerned ingredients among Chinese consumers?
What are Gen Zers interested in on Xiaohongshu?
The Future of Retail in China
A Closer Look at China’s Snack Food Market
How does Coronavirus affect China online shopping business?
Will Coronavirus Crisis Affect China’s FMCG Consumption?
How do luxury brands react to Coronavirus in China?
China online beauty consumers and future trends
A new research about Travel APPs
A new research from iiMedia on China e-commerce development
Interesting take-aways from Quest Mobile's latest report
“Starbucks” in tea industry
International Beauty Brands Official Accounts on RED
VLOG —— A New Trend of Chinese social media