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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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Jan 7, 2019
XiaoHongShu Launched Its Official Influencer Marketing Platform and Advertising Packages
Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...
Dec 29, 2018
Podcast: Key Takeways From Our Guide to XiaoHongShu
In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...
Dec 11, 2018
The groundbreaking integration of XiaoHongShu into Taobao/Tmall - Brands should get ready!
With Taobao recently integrating XiaoHongShu content into its shops, XiaoHongShu will certainly have a number of important moves and...
Dec 3, 2018
WEBINAR - Marketing on XHS
Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...
Nov 8, 2018
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...
Nov 1, 2018
Top 3 tips for choosing KOLs on XiaoHongShu
Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...
Oct 11, 2018
What do Experts say? - The Impact of XiaoHongShu in China
XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...
Sep 28, 2018
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".
Aug 31, 2018
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
XiaoHongShu is an application that thrives on user-generated content (UGC). Consumers post reviews and share their opinions on products,...
Aug 21, 2018
Let's talk about the Keyword Attribution on XiaoHongShu...
Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...
Aug 7, 2018
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands
If you are an overseas brand and are trying to test the waters entering the China Market and improving your brand visibility in the...
Jul 18, 2018
Hitting hurdles on Xiaohongshu (RED)? Why don't others?
While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...
Jul 6, 2018
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...
Jul 4, 2018
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...
Jul 2, 2018
Who are the real RED KOLs?
Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...
Jun 26, 2018
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...
Jun 22, 2018
Last Chance For Newbies To Join 11.11 China Sale 2018
So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....
Jun 12, 2018
Is XiaoHongShu For You? From the perspective of eCommerce & Branding
When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...
Jun 5, 2018
Meet the 2018 Chinese Consumers (Believe me, it is different...)
The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....
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