top of page
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
Search
Female influencers empower China's "She Economy."
This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.
Mar 20
Chinese Dreamcore: Why Nostalgia Marketing to Win Over Gen Z?
In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...
Jan 20
Beyond Viral: Decoding 2024's Top Trends and Case Studies on Xiaohongshu and Bilibili
As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.
Dec 20, 2024
Exploring the Concept of “Sensory Marketing” in Brand Strategy
This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".
Dec 16, 2024
How Do Brands Choose Suitable Social Media Platforms in China?
The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...
Jun 24, 2024
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
For the latest news on Double 11 Red and Bilibili, please click the below file to download the full version. In 2023, China's Double 11...
Nov 23, 2023
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
REPORT | 10 Gen Z Lifestyle Trends in China 2021
Been curious about the young Chinese consumers? Read the latest released report you can not miss 🔵 10 Gen Z Lifestyle Trends in China...
Oct 28, 2021
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
May 21, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
May 10, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
May 2, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
Mar 16, 2021
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
Dec 23, 2020
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Dec 17, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 10, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
Dec 3, 2020
bottom of page