To compete for sales during China’s 618, Alibaba leans on membership program for high spenders
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Podcast with China Flexpat
Is private traffic really suitable for your brand?
The secret of Perfect Diary's success in China market
Xiaohongshu: A Social Commerce Platform You Cannot Miss
The secret of success that emerging C-Beauty brands didn’t tell you
Podcast with China Business Cast
How Fashion and Beauty Brands Can Use Bilibili
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
How do COVID-19 impact on China mobile Internet in Q1 2020?
Perfect Diary x Austin Li's pet dog
Podcast: How to Get the Most out of XiaoHongShu?
What happened in 2018?
WEBINAR - Marketing on XHS
What do Experts say? - The Impact of XiaoHongShu in China
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Meet the 2018 Chinese Consumers (Believe me, it is different...)