BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
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We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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