OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
BUZZWORDS | Can Brands "Go Mad" on Social Media?
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
妆食同源 - Chinese Concept of Superfood in Beauty
Case study: BUFFX - Functional food, not supplements
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
Is RED / Xiaohongshu replacing OTA platforms?
New social commerce function launched by Starbucks
Co-branding With Your Competitor?
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
5 Interesting Co-Branding Cases in 2020
What content is popular on Xiaohongshu?
McDonalds’s First Ever Live Streaming
A Closer Look at China’s Snack Food Market
How does Coronavirus affect China online shopping business?
Will Coronavirus Crisis Affect China’s FMCG Consumption?
How do different industries react to Coronavirus crisis?
“Starbucks” in tea industry
Starbucks‘s biggest competitor in China —— Hey Tea
Dianping is changing Consumer Behavior！
