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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
May 10, 2021
妆食同源 - Chinese Concept of Superfood in Beauty
妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...
Mar 24, 2021
Case study: BUFFX - Functional food, not supplements
While talking to many foreign supplements brands, I found a common problem is that brands always think they should target middle-aged...
Mar 23, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
Is RED / Xiaohongshu replacing OTA platforms?
According to a report released by Bigdata Research, XHS has become the most influential platform when consumers are making travel...
Aug 12, 2020
New social commerce function launched by Starbucks
Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...
Jul 29, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
Jul 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
“元气森林 (Yuan Qi Sen Lin)” is a Chinese indie beverage brand established in April 2016. After only 4-year development, the brand has...
Jun 24, 2020
5 Interesting Co-Branding Cases in 2020
Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re
May 18, 2020
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
Apr 28, 2020
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
Apr 21, 2020
A Closer Look at China’s Snack Food Market
We looked into top 3 Chinese snack food brands: Bestore, Three Squirrels & Baicaowei and analyze their problems and potential.
Mar 16, 2020
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
Mar 5, 2020
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
Feb 27, 2020
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
Feb 20, 2020
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
Jul 19, 2019
Starbucks‘s biggest competitor in China —— Hey Tea
Let’s see what Hey Tea has done on RED.
Jul 15, 2019
Dianping is changing Consumer Behavior！
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
Jun 27, 2019
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