OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
Podcast: Key Takeways From Our Guide to XiaoHongShu
What happened in 2018?
The groundbreaking integration of XiaoHongShu into Taobao/Tmall - Brands should get ready!
WEBINAR - Marketing on XHS
Colourpop Cosmetics: How to successfully launch on XiaoHongShu
Top 3 tips for choosing KOLs on XiaoHongShu
What do Experts say? - The Impact of XiaoHongShu in China
Brands Meet Up in Europe - Feb 2019
The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all
How to structure your XiaoHongShu posts. Tactics to boost your brand posts.
Let's talk about the Keyword Attribution on XiaoHongShu...
Princess Syndrome Candidates? Shanghai Kid’s Spa “Twinkle” Turns Children into Little Stars This is
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands
China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall Global
Hitting hurdles on Xiaohongshu (RED)? Why don't others?
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Who are the real RED KOLs?
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
Last Chance For Newbies To Join 11.11 China Sale 2018
