OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
BUZZWORDS | Can Brands "Go Mad" on Social Media?
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
To compete for sales during China’s 618, Alibaba leans on membership program for high spenders
Case study: BUFFX - Functional food, not supplements
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
Trending Keywords in 2020 on China Social Platforms
2020 Highlight Moments for Double V
Is private traffic really suitable for your brand?
C-beauty brands start to expand to international market
The secret of success that emerging C-Beauty brands didn’t tell you
Podcast with China Business Cast
A new new-retail model for luxury brands - Pop-up store
Qixi campaign - a chance for brands to do branding
“New Product Day” on Bilibili - SHISEIDO case study
Is RED / Xiaohongshu replacing OTA platforms?
New social commerce function launched by Starbucks
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
5 Interesting Co-Branding Cases in 2020
