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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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Beyond Viral: Decoding 2024's Top Trends and Case Studies on Xiaohongshu and Bilibili
As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.
Dec 20, 2024
From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...
Sep 29, 2024
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
Click to download the file and explore the secrets of branding! The exponential growth of China's pet industry is reshaping the marketing...
Oct 23, 2023
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
May 21, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...
May 10, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
May 2, 2021
妆食同源 - Chinese Concept of Superfood in Beauty
妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials in...
Mar 24, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
Mar 16, 2021
Women Empowerment in Branding - Dos and Donts
Today is the Women’s Day (March 8th). Women empowerment is a super hot topic in China now. How to utilize the trend while also avoid the...
Mar 8, 2021
Trending Keywords in 2020 on China Social Platforms
2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...
Jan 15, 2021
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
Dec 16, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 10, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
C-beauty brands start to expand to international market
According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...
Dec 9, 2020
Qixi campaign - a chance for brands to do branding
Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to...
Aug 25, 2020
New social commerce function launched by Starbucks
Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...
Jul 29, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
Jul 24, 2020
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