2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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Dec 17, 2020
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Dec 16, 2020
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
Dec 10, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 9, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
C-beauty brands start to expand to international market
According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...
Sep 2, 2020
A new new-retail model for luxury brands - Pop-up store
Pop-up store - A new new-retail model that many luxury brands are implementing after COVID! High renting cost has become a burden for...
Aug 25, 2020
Qixi campaign - a chance for brands to do branding
Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to...
Aug 19, 2020
“New Product Day” on Bilibili - SHISEIDO case study
Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...
Jul 29, 2020
New social commerce function launched by Starbucks
Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...
Jul 24, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
Jun 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
“元气森林 (Yuan Qi Sen Lin)” is a Chinese indie beverage brand established in April 2016. After only 4-year development, the brand has...
May 18, 2020
5 Interesting Co-Branding Cases in 2020
Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re
May 17, 2020
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
May 12, 2020
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...
Apr 22, 2020
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
Apr 21, 2020
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
Mar 16, 2020
A Closer Look at China’s Snack Food Market
We looked into top 3 Chinese snack food brands: Bestore, Three Squirrels & Baicaowei and analyze their problems and potential.
Mar 11, 2020
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
Mar 10, 2020
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
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