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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
Mar 16, 2021
Women Empowerment in Branding - Dos and Donts
Today is the Women’s Day (March 8th). Women empowerment is a super hot topic in China now. How to utilize the trend while also avoid the...
Mar 8, 2021
Podcast with China Flexpat
Our founder Miro Li was invited by China Flexpat to record one episode of podcast, as the first native Chinese guest. In this new...
Feb 28, 2021
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
Dec 23, 2020
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Dec 17, 2020
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
Dec 16, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 10, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
C-beauty brands start to expand to international market
According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...
Dec 9, 2020
A new new-retail model for luxury brands - Pop-up store
Pop-up store - A new new-retail model that many luxury brands are implementing after COVID! High renting cost has become a burden for...
Sep 2, 2020
Qixi campaign - a chance for brands to do branding
Chinese Valentine’s Day (Qixi 七夕) campaign from Pandora mini program - “Fall in love in 1 step (E键链爱)” for sending customized gifts to...
Aug 25, 2020
“New Product Day” on Bilibili - SHISEIDO case study
Bilibili launched a “New Product Day” campaign, customizing strategy specially for newly launched products. One case study from SHISEIDO...
Aug 19, 2020
New social commerce function launched by Starbucks
Starbucks just launched a new social commerce function for co-workers to order coffee together through its mini program. In China it’s...
Jul 29, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
Jul 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
“元气森林 (Yuan Qi Sen Lin)” is a Chinese indie beverage brand established in April 2016. After only 4-year development, the brand has...
Jun 24, 2020
5 Interesting Co-Branding Cases in 2020
Co-branding has become one of the most trendy marketing methods in China. Brands from different industries collaborate with each other to re
May 18, 2020
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
May 17, 2020
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...
May 12, 2020
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
Apr 22, 2020
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming
Apr 21, 2020
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