Co-branding With Your Competitor?
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
5 Interesting Co-Branding Cases in 2020
How Fashion and Beauty Brands Can Use Bilibili
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
How do COVID-19 impact on China mobile Internet in Q1 2020?
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
McDonalds’s First Ever Live Streaming
What are the most concerned ingredients among Chinese consumers?
What are Gen Zers interested in on Xiaohongshu?
The Future of Retail in China
Will WeChat Live Streaming Be A Game Changer?
A Closer Look at China’s Snack Food Market
Xiaohongshu is testing some important functions for brands and offline shops
When sales are becoming KOL/KOC
Perfect Diary x Austin Li's pet dog
How does Coronavirus affect China online shopping business?
Will Coronavirus Crisis Affect China’s FMCG Consumption?
How do luxury brands react to Coronavirus in China?
XiaoHongShu’s “Official Brand Account": A Huge Necessity for Brands