DTC品牌拆解 | 逃离投行,女性创始人倾力打造的是怎样的服装品牌?
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
DTC品牌拆解 | 均价35美金的香水品牌,如何凭借复刻大牌奢香,成功售出10万订单?
Chinese Brands Mastering / Misstepping in Olympics Marketing
DTC品牌拆解 | 5年实现品牌全球化,这个新概念防晒品牌如何跳出品类红海,走向全世界?
爆品解析 | 小众赛道如何在TikTok创造月销破百万美元的奇迹?
DTC品牌拆解 | 让气味具象化,香薰品牌如何讲故事?
DTC品牌拆解 | “苹果风”设计的口腔护理品牌Quip,是如何获得上亿美金投资的青睐?
DTC品牌拆解 | 订阅留存率95%,估值16亿美金的宠物盲盒,如何让“毛孩子”提供更多情绪价值?
DTC品牌拆解 | 专为女性设计,强调极致透明,这个营养补充剂品牌如何颠覆传统保健品市场?
DTC品牌拆解 | 年销5000万美元,Papier如何成为欧美年轻女性最爱的文具品牌?
DTC品牌拆解 | 婴童用品品牌如何通过极简SKU打造高客单价大单品?
品牌=品类,这个DTC塑身衣品牌如何将小众品类做到极致?
DTC品牌拆解 | 华人创立的法国品牌,凭什么成为法国市场最大的在线销售护肤品牌?
DTC品牌拆解 | 复购率40%,平均客单价250美金,这个DTC轻奢珠宝品牌如何赢得年轻中产女性的青睐?
出海爆品解析 | 每5.45秒卖出一瓶 卡戴珊家都爱用的 免洗洗手液中的爱马仕
INSIGHTS | Red & Bilibili's Moves on E-Commerce for Double 11!
BUZZWORDS | Can Brands "Go Mad" on Social Media?
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY