ABOUT US

Double V Consulting is a brand consultancy firm dedicated to connecting Western brands with Chinese consumers and empowering Chinese brands to conquer global markets.

Founded in 2017 by energetic entrepreneurs, who have years of practical experience in China cross-border e-commerce, brand building, and marketing, we support our brands as your long-term strategy think tank and branding partner.

With offices based in the China Greater Bay Area (Hong Kong and Shenzhen), our international and local team has proudly served 100+ brands in the past 6 years, including but not limited to beauty, fashion, F&B, travel, and gaming companies.

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Vision, mission & values

VISION

To BUILD GLOBALLY RECOGNIZED BRANDS

Our vision is to craft brands with worldwide acclaim. We're dedicated to creating names that resonate globally, blending innovation and storytelling to inspire loyalty and make a lasting impact on the world stage.

MISSION

To BRIDGE GLOBAL BRANDS WITH LOCAL CONSUMERS

Our mission is to connect international brands with local consumers on a profound level. We bridge geographical and cultural gaps, enabling brands to authentically resonate with communities worldwide. Through these connections, we don't just facilitate transactions, but build lasting relationships based on trust and shared values.

VALUES

INTEGRITY

We value integrity over anything else. We show you the real work, real followers and real results.

TRANSPARENCY

We are transparent on what we can deliver and what we can't. We are honest about our capabilities.

HIGH-EFFICIENCY

We believe high-efficiency is a key to success in China, especially in marketing. Sometimes you may find us a bit "annoying" for keep chasing you to make sure the process is on time.

CUSTOMIZATION

"One size fits all" doesn't work in China, a complex and fast-changing market. We make sure 100% of our work is tailored for you - because we believe each brand is unique.

Founder story

FOUNDER STORY

Miro is a professional brand consultant and market researcher with extensive hands-on experience in building brands globally. She is a native Chinese and has been living in Hong Kong for more than a decade.

She started her career in a leading French communication agency serving luxury brands such as Hennessy, Atelier Cologne, Glashutte, and MGM etc. Miro then joined a Chinese cross border e-commerce startup and was in charge of overseas business development. She successfully built connections with local and overseas merchants, governments, trading organizations and agencies. After talking to thousands of overseas brand owners, Miro realized the significant lack of public resources, practical support, and transparency for them entering and expanding in China.

With her hands-on knowledge and over 8-year experience in PR, marketing and cross border e-commerce, Miro founded Double V Consulting in 2017, aiming to provide the best support with integrity and transparency for brands (no matter big or small). As of 2023, the Double V team has worked with 100+ overseas luxury and emerging brands including Gucci, Landmark, KIKO and Drunk Elephant etc.

Taking one step further, the Double V team launched an incubation center to support Chinese startup brands. From market research and consumer insights to product design and branding strategy, Double V provides 360-degree solutions to help brands grow from 0 to 1, in both local and global markets.

Miro also founded an e-learning platform CHINAble Academy in 2019, providing online courses, webinars and workshops about China e-commerce and marketing to foreign brands for better understanding Chinese market and consumers.

Miro holds an MBA degree from The University of Hong Kong and a bachelor’s degree from Chinese University of Hong Kong. She speaks Mandarin, Cantonese, and English, and is now based in Shenzhen.